Whether you sell Pest Control services or are a master Plumber, you have customers and those customers want to give you their feedback. It may not always be positive feedback, but it needs to be received and evaluated so you can continue to provide the superior level of service that customers have come to expect of you.
In a prior post we examined email marketing tips for your service business. An email is a perfect and easy way to reach out to customers for feedback. Using software for your service like Pestpac (pestpac.com), to stay on the Pest Control example above, you can export a list on a recurring basis to send out an email to customers. Start off your email with an engaging subject line like "Tell Us About Your Recent Service Experience" or "Tell Us How We Are Doing". Then bring them to a form on your website.