Marathon Marketing Services Blog
Online Marketing vs. Print Marketing
Why Use Online Marketing Over Print Ads
Not too long ago, businesses advertised their products or services by running advertisements in newspapers, creating attractive descriptions in the Yellow Pages, and distributing flyers or coupons. But today advertising is primarily conducted online, simply because of the sheer number of people connected to the internet. The meteoric rise in online buying is directly proportional to the interest created by online advertisements. Marketing a particular product or service through the internet is an industry that continues to evolve as new strategies are put into place, allowing retailers and other merchants to connect with prospective consumers through social networking sites as well as advanced search links.
What Today's Buyers Notice
As the majority of our population shifts to online purchasing, advertising of products and services becomes a game of just what will catch a customer's eye. Visual displays, offers of special prices, promotions and discounts always grab attention, but unless these advertisements lead to a page that backs up the original claim, those browsing for a good product at a fair price quickly become distracted and lose interest. However, they will not give up their search, but instead merely look elsewhere. So in this one respect, history repeats what was once done with 20th century advertising: creating an ad that is relevant to what the customer is actually looking for is of primary importance. Buyers usually have a very good idea of what they want to purchase, and targeting the audience that is interested in that single item is the key. The entire industry of online marketing is successful today because it focuses on the relevancy issue above all else.
Letting Customers Do The Advertising
People tend to buy what their friends and neighbors are buying. Whether this is common sense or just human nature is debatable, but one thing is clear: the social networking sites and communities now allow anyone to recommend a product, either by featuring a "like" button, or by linking a page to the advertising company. Word of mouth advertising is the newest and fastest growing marketing tool for online retailers and service providers. The internet is quickly becoming the chief source for scanning customer reviews and product recommendations.
How To Make Use Of The Online Audience
Attempting to construct a successful online marketing campaign can be tricky, and a frustrating misuse of time and effort, if the individual or company is not prepared with the latest tools for internet advertising. Categories such as search engine optimization (SEO), demographic targeting, text and visual ad formats, and price bidding are highly specialized components of the contemporary marketing industry. Professional web content experts are available to assist with the successful promotion of almost any type of product or service, and utilizing these marketing companies is often much less expensive than attempting to advertise without the knowledge required. Programs that offer tutorials, build a competitive advertising campaign, and offer assistance in targeting the appropriate buying audience can help any business enter the online marketing world with virtually no risk.
On the other hand, printing flyers, distributing paper coupons and displaying huge cloth banners will draw some customers' attention, but most likely will fail to bring in satisfactory results because the advertising industry of yesteryear is now a subject of curiosity rather than a usable marketing tool.