Search Engine Marketing - Google Adwords
Ever wonder how some companies always show up on the top of Google Search for all the popular keywords in your area? There's a good chance they are paying for that position using Google's sponsored search program called Adwords. Google allows companies to bid for the first 10 positions of search results for any keyword that a potential customer might use to search for your services. Although a majority of clicks occur in Google's organic search, which is optimized using SEO, there are still a large portion of clicks coming through Google's pay-per-click service.
Search Engine Marketing for Your Business
Marathon Marketing Services can help you set up a campaign using Google Adwords. We will help you create a list of popular search terms for your particular service and service area. We will work with you to develop a customized landing page with a company overview, information on the services you provide, along with any special offers you may be promoting at the time. This landing page will have a lead form that a potential customer can fill out, as well as a trackable phone number to route calls to your salespeople or CSR's.
Our SEM Service
What makes our SEM service unique is our pricing structure. We know that there are hundreds of companies out there that can help you set up a Google Adwords campaign, and they usually charge a percentage of your monthly spend, paid up front. This means you write out a big check each month without any guarantee that you will see a return on your investment. With our SEM service package, we will start you with a traditional pay per click campaign for the first 90 days. After this initial trial period of 90 days, we will determine a cost per lead and, upon your approval, switch from a traditional monthly budget to a pay per lead program. Once the campaign is switched over, you will only pay for the leads you receive, taking the risk out of the pay and pray methods employed by other SEM agencies.