Search Engine Optimization for the Service Industry
When You Do a Google Search for Your Service Offering in Your Area, Does Your Business Appear on the First Page?
Being on the first page of search results for popular service keywords can sometimes be the difference between winning and losing a job. In today's search engine driven society, consumers use search engines for anything and everything on the internet, even if they know exactly who and what they are looking for! The simple fact is that if you do not show up on an online search, you do not exist to a potential customer.
Search Engine Optimization (SEO) is the missing link to get your website ranked higher on search engines. If your business does not show on the first page when you search for your service offering in your area, the good news is that you have taken the most important first step to higher rankings, which is realizing you need SEO and contacting a professional for help.
Why is SEO Important?
SEO is the most important part of any online marketing campaign. It is also the most difficult.
The main reason SEO is so important is because it is the most effective way to achieve enduring search engine rankings. Other internet marketing techniques, such as Active SEM (Google Adwords) get you instant access to first page rankings, as long as you pay. The minute you stop the campaign you disappear off the page, and out of the potential customer's view.
Let's compare these two techniques to the real world example of buying vs renting a home. When you rent a home, you get a place to stay as long as you pay the rent, much like Google Adwords. SEO is like paying the mortgage for your website. You pay a little each month to make sure your website is gaining equity with search engines. One day if you stop paying for SEO, you may not continue to get higher rankings, but you will retain a lot of the keyword rankings you have earned to that point.
Our SEO Services
Our Active Search Engine Optimization (SEO) programs can help ensure that potential clients find YOU when they search for a service provider in your area! Our SEO service includes:
- Active targeting of popular keywords for your industry
- Creation and optimization of your Google Local Places account
- Link building to help build your website's trust factor with the search engines
We can also create and rewrite content for your website to ensure your site achieves better rankings, more leads, and new customers!
Why Use Marathon Marketing Services for SEO?
What makes our SEO service unique is that we specialize in home services and lead generation, which means you will reap the benefits of our years of research generating leads online using our own websites and apply those learnings to your company website. This will put you one step closer to a successful SEO campaign by starting with best practices, keywords, and techniques that have been proven effective in the past.
Click here to learn more about our SEO services, or call 800-762-0301 to speak to a team member today!