Why Get a Website for your Service Business?
In today's business environment, it's hard to imagine any company that does not an online presence. Whether you have products to sell or just want to advertise your services, it is imperative to get a website for your local business. It has become an expectation of today's consumer that information about businesses can and should be found online. Home computers and mobile devices such as netbooks, iPads, and smart phones are becoming the first resource people use to learn about local products and services. Consumers will go online to read reviews written by experts or other consumers, make reservations at a local restaurant, purchase move tickets; and to find a local plumbing, lawn care, or pest control company.
A website lets your company establish its brand across a huge medium. Statistics show that the majority of Americans are accessing the internet daily:
- Over 80% of Americans now have a computer in their home, of which, almost 92% have internet access
- At any given moment across the U.S. there are more than 110 million people on the Internet, offering your business more exposure and more opportunities than you can through any other medium.
A website can also help you conduct business more efficiently! With the rise of internet use, people have become more comfortable with paying bills, downloading forms, and scheduling appointments online. All of these things can save your business valuable time and money if made available through a company website.
Increased Marketing Potential
The Internet offers multiple ways to market your local businesses. With a website, you can get ranked on major search engines. This practice is commonly referred to as SEO or search engine optimization. You can also pay to advertise on sponsored sections of major search engines and on various websites that offer content that is complimentary to your service; this is commonly referred to as SEM or search engine marketing. A website is an inexpensive way to market your business world-wide. Of course if you want to keep it local, your businesses can employ tactics called geo-targeting which will help you show your website more prominently to searchers in your local area.
Perhaps the most compelling reason to have a website is customer perception. Over 70% of online searchers admit to judging the professionalism of a company by the look of their website. A clean, professional, simple website can establish who you are, what you do, where your business is located, and how you can be contacted. That's a start, but the real opportunity is putting the power of the Internet to its best use with well-crafted online marketing strategies to attract new customers and grow your business.
Optimizing Your Website
Getting a website to perform well is an art in itself. Companies that specialize in online marketing know how to apply techniques that optimize websites so they will outperform competitors on search engines such as Google. Not only is it important to be found online, but is also important to have the proper elements on the site to help transform those visitors into customers.
In today's marketplace, online marketing is something that cannot be overlooked. If your company has not yet made its Internet debut, the time is now! Marathon Marketing Services can help you establish a website for your local business and start reaping the benefits of local internet marketing. Click Here to learn more about our suite of website design options and get started today!
Click here to request more information, or call 800-762-0301 to speak to a team member.