Why use SEO for your Local Business Website
Many local business owners don't realize that the Internet offers some of the most effective local marketing tools available. Two of the best methods for promoting a local business online are search engine optimization (SEO) and pay-per-click advertising (PPC). A well-crafted combination of SEO and PPC for your local business website can send it into the stratosphere of search engine success.
If you are thinking that online marketing for your local business is a scattershot approach, think again. Recent web technology allows businesses to reach an international audience around the globe or just in certain geographic areas. You can even target your marketing just to searchers in your own nearby locale. It is called geo-tracking and it makes SEM and PPC more effective than ever for local businesses.
SEO for Your Local Business Website
SEO is the science of appealing to search engines such as Bing, Yahoo!, and Google to rank higher in search results. Ideally, you want your business to be the first listing when potential customers are searching for your products or services, particularly if the consumer is geographically nearby.
Online marketers who understand how to "speak" to search engines can get your local business website to become more prominent for searches coming from computers in your local area. The ability to target certain key phrases using SEO gives your business an edge over direct local competition because more local web traffic is funneled straight to your site. To learn more about our full suite of website services, click here.
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